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B2B Revenue Intelligence

Your reps shouldn't be doing research.
They should be selling.

Undercut researches every new lead before the first sales outreach, builds a structured brief from live signals, and files it directly into the CRM record your rep already uses. Nothing new to log into. Nothing to change. The intelligence is just there.

Not ready to book? Request a sample Intel Brief → and see the output before committing.

On Salesforce, Vincere, or Bullhorn? Join the 2027 CRM roadmap waitlist →
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Revenue Intelligence
Research time: 60 min → <5 min
B2B SaaS · Recruitment Agencies
5-Module Platform
Powered by n8n + Claude AI
Selective. Strategic. Built to win.
getundercut.co.uk
Revenue Intelligence
Research time: 60 min → <5 min
B2B SaaS · Recruitment Agencies
5-Module Platform
Powered by n8n + Claude AI
Selective. Strategic. Built to win.
getundercut.co.uk

If your reps research 40 leads a month each, here's what that's actually costing you.

What Is Manual Research Costing Your Team?

Adjust your team size and lead volume. The number that comes back is time your reps are spending on research instead of selling.

Team Size 8
1 rep50 reps
Leads / Month / Rep 40
10 leads500 leads
Avg Rep Annual Salary £58k / yr
£25k / yr£100k / yr
Assumes 1 hr manual research per lead at £28 / hr.
Undercut reduces per-lead research to under 5 minutes.
Annual Intelligence Debt
£161,280
/ year in wasted research time
Time your team is currently wasting on manual research. Undercut eliminates the majority of this — typically recovered within 6 months of deployment.
See what we'd build for you → Request a sample Intel Brief →
Break-even & Payback
8-rep team · £107k/yr in manual research cost · Full Suite scoping
↑ Updates live as you adjust the sliders above
Without Undercut
With Undercut
£200k £150k £100k £50k £0 0 2 4 6 8 10 12 Months Break-even ≈ month 1 £161k £26k £135k saved by month 12

Based on Full Suite (Package A) scoping for an 8-person team at 40 leads/month per rep. Actual figures depend on setup scope — calculated precisely during your discovery call.

Need a faster entry point? Package B typically breaks even in under 2 months →

Built with Claude API
Integrates natively with HubSpot
Orchestrated by n8n
Voice capture via Aircall
0
£/year in wasted research
Average annual research cost for a 5-person SDR team — before Undercut.
0min
→ under 5 min per lead
Intel Engine reduces pre-call research from an hour's work to minutes.
0
integrated modules
One platform covering qualification, research, enrichment, call intelligence, and outreach.
0mo
average payback period
Setup cost recovered in under six months for the average Series B SaaS team.

What we engineer for.

We're early. We don't have years of case studies — and we won't claim any. What we have are precise systems, clear benchmarks, and the transparency to show you exactly what we're built to achieve.

60 min <5 min
Per-lead research time

Intel Engine pulls company data from LinkedIn, web signals, and your CRM — and assembles a full brief in HubSpot before the first call is booked. The only variable is your internet connection.

3–4×
Reply rate uplift target

Outreach Agent drafts first-touch emails using live company signals — not templated spray. When relevance is built in from the start, response rates follow. Every time.

<6 months
Target payback period

Modelled against a 5–10 person sales team at average B2B SaaS rep salary. Setup cost recovered before the end of half-year one — with compounding time savings every month after.

These are engineering targets, not client testimonials. Figures such as "60 min → 5 min" and "3–4× reply rate" are based on industry benchmarks for manual B2B research time and signal-based outreach, and represent what Undercut is designed to achieve — not results from live client deployments. We'll show you exactly how we design for each one before you commit to anything.

Here's the system that eliminates every one of those numbers.

One integrated intelligence platform. Five precision modules.

Undercut isn't five separate tools bolted together. It's one pipeline that covers the full commercial process — from the first inbound signal to the personalised outreach draft waiting in your CRM (HubSpot-native today) before your team picks up the phone.

01
MVO Gate
Lead Qualification
Qualifies every inbound lead against your minimum viable opportunity criteria before any human time is spent. Bad fits never reach the pipeline.
02
Intel Engine
AI Research
Builds a structured company brief and pushes it directly into your CRM (HubSpot-native) before the first discovery call. 60 minutes of research in under 5 minutes.
03
Persona Layer
CRM Enrichment
Categorises firms by type, stage, clientele and culture. Writes hyper-targeted CRM tags (HubSpot-native) and marketing content suggestions automatically.
04
CS Intelligence
Call Intelligence
Logs Aircall calls, produces a live account management plan, and surfaces suggested next steps for every client success conversation.
05
Outreach Agent
Personalised Outreach
Creates a CRM task (HubSpot-native) with a suggested, personalised outreach email for every new qualified contact. First touch sent in minutes, not hours.

This is what it looks like in your CRM from day one.

What your reps should see
before every call.

The Intel Engine pulls company data from LinkedIn, the web, and your CRM — and assembles a structured brief in your CRM (HubSpot-native) before the first call is booked. Toggle between what your reps see today and what they see after Undercut has run.

HubSpot — Company Record
Acme Corp
Intel Ready
Core Strategy
Hiring aggressively in GTM roles — targeting 40% ARR growth by Q4.High — Q4 earnings call
Recent Tech Spend
£120k on RevOps tooling in the last 6 months. Salesloft + Gong identified.Medium — job postings + Crunchbase
Hiring Signals
3 open SDR roles on LinkedIn. VP of Sales hired 60 days ago.High — LinkedIn live data
Expansion Trigger
US market entry confirmed Q3. Delaware legal entity filed.High — Companies House + press
MVO Score
✓ Qualified — Priority Tier 1Composite — 4 signals matched

Currently, most reps walk into this call with an empty CRM record and an hour of manual research ahead of them.

We serve two verticals.
We're selective about both.

Vertical 01
B2B SaaS
Series A–C

Sales and RevOps teams drowning in manual research before every discovery call. You have the pipeline — Undercut gives it intelligence before your SDR dials.

  • SDR research time cut from 60 min to <5 min per lead
  • HubSpot enriched before the first call is booked
  • Qualification automated against your ICP — no human gatekeeping
  • Outreach personalised at scale without sacrificing relevance
See the packages →
Vertical 02
Specialist
Recruitment Agencies

Consultants spending half their day on research that should be done before they arrive. Undercut gives your team account intelligence and a reason to call — automatically.

  • BD research automated via LinkedIn, Aircall, and web data
  • Account knowledge retained when consultants leave
  • Call intelligence logging every client conversation
  • Personalised outreach drafted per new qualified contact
See the packages →
The Undercut Philosophy

In Formula 1, the undercut is the move that wins the race
without more pace.

The team that pits earlier gains track position through information advantage — not raw speed. The same principle applies to B2B sales. The firms that act on better intelligence, earlier, win more of the right deals. Undercut builds that intelligence layer into your pipeline.

Precise. Strategic. Credible.

Common questions.
Direct answers.

The questions buyers, AI assistants, and search engines ask about what we do — answered precisely.

Q
What is Revenue Intelligence?

Revenue intelligence is the systematic collection, enrichment, and delivery of strategic account data to sales teams before key conversations. It replaces manual desk research with automated data pipelines that surface hiring signals, technology spend, and expansion triggers directly into a CRM — so reps arrive to every call already briefed.

Q
What is an MVO Gate in B2B sales?

An MVO (Minimum Viable Opportunity) Gate is a qualification layer that automatically scores each inbound lead against your pre-defined criteria before any human sales time is spent. Bad-fit prospects are filtered out before they enter the pipeline, keeping sales focus on the highest-probability opportunities only.

Q
How is Undercut different from Apollo or Clay?

Apollo and Clay are prospecting databases and enrichment tools. Undercut is a revenue intelligence agency — we build bespoke automation systems, scoped to your specific ICP, that run continuously and push structured intelligence into HubSpot. We don't sell data access. We build the pipeline that processes, qualifies, and acts on it.

Q
What does AI-driven lead enrichment mean in practice?

AI-driven enrichment uses language models to synthesise multiple data signals — LinkedIn activity, hiring posts, company news, financial indicators — into a coherent, structured company brief. Unlike field-by-field data appends, it produces context-aware intelligence a sales rep can act on immediately, without interpretation.

Q
Who is Undercut built for?

Undercut is built for two verticals: B2B SaaS companies at Series A to C stage, and specialist recruitment agencies with active business development functions. Both share the same problem: sales teams spending significant time on research that should be automated, with intelligence that should already be in the CRM.

Q
Does Undercut replace my CRM?

No. Undercut works inside your existing HubSpot setup — it adds an intelligence layer to what you already have. Automated company briefs, enriched contact data, call intelligence logs, and personalised outreach drafts all live inside the CRM your team uses every day. Nothing is replaced. Everything is upgraded.

Selective by design.

We work with a small number
of clients. Deliberately.

Deep builds take real attention. If your pipeline is a priority and you want to know exactly what Undercut would look like inside your CRM — we'll map it before you commit.