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The edge isn't talent.
It's information.

Undercut was built on a simple conviction: the firms that act on better intelligence, earlier, win more of the right deals. Everything we build flows from that principle.

A strategic move borrowed from Formula 1.

In Formula 1 racing, the undercut is one of the most calculated moves in the sport. A team pits earlier than their rival, not because they have to, but because the data says it's the right call. The tyres come on. The lap times improve. When the rival eventually pits, they emerge behind.

There's no extra pace and no overtake on track. It's information, used at the right moment.

That's where the name comes from, and it's what we build for B2B sales and recruitment teams who are tired of losing deals because they were working with out-of-date information.

Undercut was founded in 2026 as a specialist revenue intelligence agency. We build automated research, enrichment, and pipeline prep systems on top of your existing CRM. The manual work that eats into selling time runs in the background instead, and the right people get better data before they need it.

The Principle
"The team that pits earlier gains track position through better information, not raw pace."
B2B sales works the same way. The firm that arrives at the first call with a complete company brief, a qualified lead score, and a drafted outreach email already in their CRM (HubSpot-native) is the one that wins the meeting, the proposal and the deal. Not because it has more people, but because it has better information, sooner.

Not a tool. Not an integration.
An intelligence layer.

01 / Automated Research
Intel that arrives before the call
We build AI research agents that pull company data from LinkedIn, the web, and your existing records, then push a structured brief into your CRM (HubSpot-native) before your team picks up the phone.
02 / Pipeline Intelligence
Qualification that doesn't need a human
Every inbound lead is scored and assessed against your minimum viable criteria automatically. Bad fits never reach the pipeline. Good fits arrive enriched and ready.
03 / Outreach at Scale
Personalised first touch, automatically
For every qualified contact, a personalised outreach email is drafted and placed in a CRM task (HubSpot-native), ready for your rep to review and send in under a minute.

Selective by design. Credible by delivery.

01
We are selective about who we work with.
Undercut works with a small number of clients at a time. That isn't a sales line. Building this properly takes focus, and we'd rather build one great system than five average ones.
02
We build systems, not dashboards.
Every Undercut engagement ends with an automated pipeline your team uses every day, not a report that sits unread. The measure of success is selling hours recovered and deals won, not outputs delivered.
03
We speak in outcomes, not features.
Research time reduced from 60 minutes to under 5. Lead qualification running 24 hours a day without a human. Account knowledge retained when consultants leave. Those are the conversations we have. Not which AI model powers the workflow.
04
We don't sell what we can't deliver.
Undercut is a new agency. We don't have a decade of case studies. What we have is precise technical capability, a clear methodology, and a commercial structure that ties our success to yours. That's the honest version, and we think it's more credible than the alternative.
"Undercut automates the research, enrichment, and pipeline prep that costs B2B sales and recruitment teams thousands of selling hours every year, and gives those hours back with better intelligence attached."

This is the foundation for everything we build. Every module, every workflow, every line of code traces back to this sentence: give the hours back, with better intelligence attached.

See How We Do It →

We're building for a
small number of firms.

If your pipeline needs better intelligence and you're ready to stop your team spending time on research that should be automated, let's talk.

Book a 20-minute call hello@getundercut.com