What is revenue intelligence?
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Revenue intelligence means collecting, enriching and delivering account data to your sales team before the conversations that matter. Instead of manual desk research, automated pipelines surface hiring signals, tech spend and expansion triggers straight into your CRM, so reps arrive at every call already briefed.
An MVO (Minimum Viable Opportunity) Gate is a qualification step that scores each inbound lead against criteria you set, before anyone on your team spends time on it. Poor-fit prospects are filtered out before they reach the pipeline, so your reps focus on the opportunities most likely to close.
How is Undercut different from Apollo or Clay?
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Apollo and Clay are prospecting databases and enrichment tools. We build bespoke automation, scoped to your ICP, that runs continuously and pushes structured intelligence into HubSpot. We don't sell data access. We build the pipeline that processes, qualifies and acts on it.
What does AI-driven lead enrichment mean in practice?
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We use language models to pull together LinkedIn activity, hiring posts, company news and financial signals into one structured company brief. Rather than filling in fields one at a time, it gives your rep context they can act on straight away.
Who is Undercut built for?
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Two types of business: B2B SaaS companies at Series A to C, and specialist recruitment agencies with an active business development team. Both have the same problem: salespeople spending hours on research that could be automated.
Does Undercut replace my CRM?
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No. Undercut works inside your existing HubSpot setup. Company briefs, enriched contact data, call logs and outreach drafts all sit inside the CRM your team already uses every day.
Do you work with companies outside of HubSpot?
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Undercut is built around HubSpot today. If you're on Salesforce, Vincere or Bullhorn, we'll be straight with you about what's possible right now. Salesforce support is on our 2027 roadmap, so if that's you, join the list and we'll be in touch when it's ready.
Join the 2027 CRM Roadmap Waitlist →
How long does it take to go live?
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Package C (CS Intelligence) can be live in 1–2 weeks. Package B (Pipeline Accelerator) typically takes 2–3 weeks. Package A (full platform) takes 4–6 weeks depending on your CRM and how many data sources are involved. We'd rather take an extra week and hand over something reliable than rush it.
Will this work for our team size?
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Undercut works best where there's a real research workload: typically 5+ SDRs doing active outbound, or 10+ consultants in recruitment. Below that, the return is harder to justify, and we'll tell you so on the discovery call.
What does the monthly retainer actually cover?
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Ongoing support, monitoring, and changes as your pipeline and ICP evolve. We don't build and disappear. The retainer is how we keep everything accurate and working as your business changes.